Bring the reef into your home

Add the dazzling colors and vibrant life of the sea  into your home. A beautiful reef aquarium display can be had in any size tank and doesn't have to cost a fortune.

How dangerous are they​??

Everything you ever wanted to know about the lionfish invasion and some things you'd probably rather not know!

Planted Aquarium Splendor

A planted aquarium can be as magnificent as the most amazing reef tank and possibly as complex. But it doesn't have to be. Let us show you how!

Fascinating Aquatic Turtles

In addition to fish we carry a variety of aquatic turtle species. Learn how to properly care for them and the rules that govern their sale.

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What's new?


     Greetings! So what's new? WE ARE!! Coming soon to Jacksonville is Reeflections Aquarium. The retail aspect of the business is being relocated from Marathon in the keys. We have a lease on our space and we are currently under construction. The store is 3250 square feet, likely making it the largest "aquatics only" store in north Florida. Don't have a total volume yet, but there is gonna be a LOT of water in here! We are more than doubling the tank space of the original keys store. We will have an extensive line of fresh and salt water fish, invertebrates, and plants as well as all the associated supplies. Maintenance services and custom work are our specialties.

   Reeflections has had a long and varied history and while new to the area is not new to the business. The company was started as a small retail outlet in Tampa in the 90's as "Coral Seas Aquarium". After operating successfully the store was sold to an incoming "big box" company and moved inside of their location. I continued to operate their aquatics division until I chose to leave to devote more time to aquarium maintenance services. Not long after I was hired on as the general manager Of Marine Warehouse Aquarium, to this day the largest aquatics only store in the state, while concurrently operating my maintenance business. After 13 wonderful years at Marine Warehouse I chose to leave the Tampa area and relocate to the keys where I purchased a small wholesale aquarium fish collection business. While fun and fascinating this turned out to be a ton of work for very little reward and after a little over a year I sold that part of the company. At that point I opened Marathon Pet Center. This was a 2400 square foot full line store in the heart of the Keys that specialized in aquatics. At present it is no longer in operation.  Though damage to the store itself in the hurricane was minimal, damage to the customer base was catastrophic. The store was closed in January and the stock and equipment were moved to Jacksonville. Jacksonville is a beautiful city and I am looking forward to making it the new home for both myself and the company. I hope you will give us the opportunity to serve you and provide for all your needs. See you soon!!


     Thanks to everyone who helped make last weekends black Friday sale our best weekend yet! We cleaned the place out pretty good. Our vendors weren't able to get much in over the holiday week and stock is just now starting to trickle back into the warehouses. We did get orders in this week but its going to take some time to rebuild our fish stocks to normal levels due to low supply and high demand. We did get a lot of the basics back in and a few new unique items including just SPECTACULAR ultra color rock anemones and in fresh water quite a few nice peacocks in a variety of sizes and colors. 

      I am planning to bring in a pretty big coral shipment next week so this weekend i'm running a clearance special to make space in the frag system and move some stuff that's been there for awhile. So Saturday and Sunday ONLY all the frags in the main frag system are going to be $5, $10 and $20 each, that's up to 75% off select varieties! Shop early for best selection!

     Also a quick note on holiday hours for Christmas. We will of course be closed on Christmas and New Years Day. Christmas eve and New Years eve we WILL be open from 10AM to 3PM.

     And don't forget we have Gift Certificates! Always a great gift for the fish head in your life!